As Vietnamese travelers venture to explore new horizons, they are increasingly mindful of the potential impact of their choices. According to a survey conducted by digital travel platform Agoda, 74% of Vietnamese travelers care about more sustainable travel. Respondents highlighted that financial incentives, the availability of sustainable travel packages and clearer guidance on sustainable travel practices could encourage them to make more sustainable choices on their next trip.
Over ten thousand respondents were polled on Agoda’s platform, from ten markets across Asia. with almost 8 in 10 travelers stating their willingness to make more sustainable travel choices: with 18% of respondents indicating that they would always make every effort to ensure they travel more sustainably. Still 22% of travelers rarely consider sustainability in their travel decisions – with Japan’s travelers least concerned (45%) versus only 8% of travelers from the Philippines.
Financial incentives could play a key factor in making more sustainable choices
Agoda’s Eco Deals Survey also asked respondents for the key factors that could help encourage them to make more sustainable travel choices. In all markets, financial incentives came out on top, with an average of 45% of respondents highlighting incentives like discounts as the key factor. This sentiment was particularly strong in Singapore (58%), Taiwan (54%) and Indonesia (47%).
The availability of sustainable travel packages ranked second, with offerings ranging from guided conservation hikes to supporting local initiatives of more interest to travelers from the Philippines (28%), Vietnam (24%) and Thailand (23%). Clear guidelines on sustainable travel practices (#3), education and awareness on environmental impact (#4), and relevant sustainability policies from the local government (#5) completed the top five.
In Vietnam, financial incentives (37%) and the availability of more sustainable travel packages (24%) account for over half of the total responses as the leading factors driving more sustainable travel choices. Rounding out the top five are increased education and awareness about environmental impact (13%), clearer guidelines on sustainable and responsible travel practices (11%) and government incentives or policies for more sustainable travel (9%).
Enric Casals, Associate Vice President at Agoda, said “The message is loud and clear: Travelers want to make more sustainable choices. Agoda’s Eco Deals Program offers travelers a range of great value deals on selected properties, and for every booking, Agoda donates one US dollar to local conservation projects of World Wide Fund for Nature (WWF). With a total donation target of up to one million US dollars, we are helping travelers to see the world for less, and do their part to give back to the destinations they care about.”
When asked which sustainable travel practices travelers from Vietnam prioritize on their trips, local travellers prioritise supporting local communities and conservation projects (30%), recycling and reducing waste (19%) and choosing accommodations with sustainability certifications (15%).
Across Asia, over a quarter (26%) of the respondents chose supporting local communities through actions such as purchasing locally made products or contributing to local initiatives.
Recycling and waste reduction (20%), like reusing towels and bed linens, was the second-most named preferred action by all travelers, followed by participating in conservation-focused activities and tours in third with 17% of the votes. Other key practices include opting for accommodations with sustainability certifications in fourth and selecting more sustainable transportation options in fifth.
Since the launch on 3 March 2024, World Wildlife Day, anyone traveling to Southeast Asia can book Eco Deals on Agoda. For every Eco Deals booking, a dollar is donated to World Wide Fund for Nature (WWF) conservation projects aimed at protecting wildlife and conserving critical habitats in Southeast Asia. In addition, travelers can benefit from a discount of up to 15%. More information can be found on www.agoda.com/ecodeals.
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About the data
The Eco Deals survey was carried out via the Agoda platform between March 1-5, 2024, engaging with over 10,000 participants from 10 markets. These included Indonesia, India, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.
About Eco Deals
In this edition of Eco Deals, Agoda will donate a minimum amount of USD 500,000 with donation target being USD 1,000,000. Agoda will provide financial support to local WWF conservation projects in each of the eight markets participating in the Eco Deals Program.
Eco Deals is available in Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, and Vietnam.
About Agoda
Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of 4M hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.
Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 6,900 staff in 26 markets, dedicated to leveraging best-in-class technology to make travel even easier.
