Vietnam Emerges As A Top International Flight Destination For Global Travelers

Agoda study sees Vietnam top the list for travelers from all around Asia Pacific to fly to

Vietnam, the captivating Southeast Asian nation renowned for its rich history, diverse culture, and breathtaking landscapes, is rapidly gaining traction as a top travel destination for international tourists. Agoda flight bookings from the first half of this year showcases the burgeoning interest among travelers, particularly from Thailand, Australia, Korea, and Singapore.

According to Agoda’s latest findings, Vietnam has solidified its position as a favored getaway for global wanderers. Thai tourists, in particular, have demonstrated a keen interest, with Vietnam claiming the top three spots in their international travel preferences. Danang, Hanoi, and Ho Chi Minh City have emerged as the most sought-after cities for travelers from the Land of Smiles.

South Korean tourists, have long exhibited an exceptional fondness for Vietnam, ranking it at the pinnacle of their international travel choices with coastal city Danang proving itself the favorite destination for Koreans. HCMC came third for travelers from the nation, showcasing Vietnam’s diverse offerings captivate a diverse range of travelers.

For Australians, Vietnam has swiftly risen to prominence, securing the second spot after perennial Aussie favorite Bali, underscoring the country’s immense appeal and allure for the Australian travelers seeking unique experiences and adventures within Southeast Asia.

Singaporean travelers, known for their discerning taste, have also recognized Vietnam’s allure, making HCMC the third most booked flight destination in their travel itineraries, highlighting the growing popularity of Vietnam as a prime travel destination.

This surge in international interest can be attributed to Vietnam’s fascinating blend of ancient traditions and modern progress, its delectable cuisine, awe-inspiring natural beauty, and warm and welcoming locals.  The country has set a target of 8 million international visitors for 2023, and as at the end of July, had already logged over 6.6 million, seeing the nation well on track to exceed its yearly goal.

Mr. Lam Vu, Country Director for Vietnam and Indochina, Agoda, expressed excitement about the increasing enthusiasm for Vietnam as a top-notch travel destination. “Vietnam has an incredible ability to appeal to a wide range of travelers, offering a unique and authentic experience. Its diverse cultural tapestry, breathtaking landscapes, and exceptional hospitality are truly captivating, and its tremendous to see Vietnam’s increasing appeal to visitors from all around Asia Pacific reflected in Agoda’s flight booking data.”

About the data

Data is based on Agoda Flights bookings made on Agoda between January 01 to June 30, 2023.

Top 5 international flight destination as of H1 23:

About Agoda

Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of 3.6M hotels and holiday properties worldwide, plus flights, airport transfers, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.