Digital travel platform Agoda has unveiled the Repeat Visitor Ranking, with Vietnam retaining its position among Asia’s top three destinations for returning travelers. Da Nang strengthened Vietnam’s showing by climbing two places from last year to rank sixth among the Asian cities with the highest return-visitor rates. The ranking is based on Agoda booking data from the first half of 2026.
Some destinations have a way of calling travelers back for more. The opportunity to discover new attractions, revisit favorite places, or simply enjoy familiar surroundings encourages travelers to return time and again. Agoda’s data shows that some travelers revisited their preferred destinations multiple times during the first half of the year.
Looking specifically at the city ranking across Asia, Tokyo claimed the top spot, overtaking Bangkok, while Bali ranked third for the first time, followed by Seoul and Osaka. Da Nang, Kuala Lumpur, Fukuoka, Taipei, and Johor Bahru completed the top 10.
Within Vietnam, the five destinations with the highest return-visitor rates in the first half of 2026 are Da Nang, Ho Chi Minh City, Nha Trang, Hanoi, and Phu Quoc Island. Vietnam’s two major cities also strengthened their positions, with Hanoi climbing two places and Ho Chi Minh City moving up one. Sapa recorded another notable gain, rising three places from last year. Its growing appeal is also reflected in Agoda’s activities data, which named Sun World Fansipan Legend the most-booked activity on Agoda in Vietnam during the first six months of 2026.
Da Nang rose by two places, making its way into the top six cities in Asia with the highest return-visitor rates. This rise highlights the city’s enduring appeal, from its stunning beaches and excellent value to its proximity to UNESCO World Heritage sites such as Hoi An. The city is also home to Ba Na Hills, a popular hilltop destination known for the iconic Golden Bridge, panoramic mountain views, and a wide range of leisure and entertainment experiences. Together, these attractions give travelers new reasons to rediscover Da Nang with every visit.
Mr. Vu Ngoc Lam, Country Director, Vietnam at Agoda, shared, “Vietnam’s continued position among Asia’s top three destinations for repeat visitors reflects the variety of experiences travelers can enjoy across the country. From the vibrant energy of Hanoi and Ho Chi Minh City to the beaches of Da Nang and the mountain landscapes of Sapa, each destination offers travelers new reasons to return. Da Nang’s rise into Asia’s top six is particularly encouraging and demonstrates the city’s enduring appeal to visitors. At Agoda, we are delighted to help travelers rediscover their favorite places and make every journey across Vietnam easier and more rewarding.”
For travelers looking to revisit their favorite destinations or discover new ones, Agoda offers over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in a single booking. Visit the website at www.Agoda.com or download the mobile app for the best deals.
