The full moon during Mid-Autumn festival often inspires a sense of nostalgia, the tendency to reminisce about the past under the pale moonlight. Though tantalizingly, it is also an occasion for the desire to mix the tradition and the modern to create a new state of beauty.
Continuing with the success of the previous Mid-Autumn products, Mövenpick Hotel Hanoi introduces a premium mooncake collection in 2021 inspired by the Autumn-filled nostalgia that sparks the desire to connect between past and future, to marry tradition and modernity.
Inspired by the modern aesthetic with a classical twist
The image of a silk ribbon flying across the sky, a familiar motif in olden tales, evokes a sense of poetic connection between sacred beings. For Mövenpick Hotel Hanoi, the silk ribbon represents the desire to bridge the gap between generations, to connect the past and the present in a timeless gathering of families and acquaintances under the moonlight of Mid-Autumn festival.
Premium mooncake collection with an European flair in the classic “royal blue” color, symbolizing trust and elegance. In addition, the bold oriental motifs, night sky with golden moonlight, representing the seamless flow of time. The design is a mindful intersection between the old and the new.
The flavourful convergence of the old and new
The culinary experts of Mövenpick Hotel Hanoi have breathed life into the traditional mooncakes with the desire to bring a warm, loving Mid-Autumn Festival.
In addition to the two traditional flavors: mixed nuts and lotus seeds with salted egg, the culinary team also created new and attractive flavors: young green beans with chia seeds, black sesame with salted eggs, matcha salted egg and red apple raspberries.
“With the needs for a thoughtful gift for Mid-Autumn Festival become more prevalent each year, many new types of mooncakes have appeared on the market, trendy and traditional alike. It is quite like an art form to create mooncakes with a unique flavor yet still retain the charm of traditions. That is what we aim for every Autumn.” – Chef Nguyen Thi Ngoc Quyen – Executive Chef of Mövenpick Hotel Hanoi shared.
The innovation of Chef Quyen is expressed through the new flavours such as the delicate combination of jujube and raspberry, a completely new product on the current mooncake market. Matcha with salted egg is also a flavourful combination of the modern taste with the traditional savour, made from imported ingredients to ensure high quality.
Green beans, young coconuts and chia seeds have long been familiar to Vietnamese people, but the culinary creator’s ingenuity is to dare to bring about new combinations. The salted egg in the center symbolizes the sun, the center of all things. Young coconut evokes the beginning of life. Green beans and chia seeds bear the meaning of fertile soil, representing warmth and fullness. This combined flavour is designed to portray the harmony of nature, wrapped in one beautifully made mooncake.
From the story of yearning on the day of the full moon
The ancient Mid-Autumn Festival is often associated with a successful harvest, of celebration after a hardworking period. Nowadays, the Mid-Autumn Festival is the chance for people to relax and reunite with loved ones. Although the meaning of the holiday may have shifted slightly, the quintessence of the Festival remains the same. Just the chaos of life has slowly cause us to forget the thrill of this celebration and to relegate it to a day only for children.
Besides the delicious mooncakes, Mövenpick Hotel Hanoi wishes to give everyone a ticket to childhood memories to let us rediscover the beauty of the modern festival, of a warm family reunion under the full autumn moon.
With the elegant and timeless packaging along with creative flavor combinations, Mövenpick Hotel Hanoi’s 2021 Premium Mooncake collection is a suitable choice of gifts for relatives, friends and business partners this Mid-Autumn Festival.
4-cake box (150g/pc): 728,000+ VND
6-cake box (80g/pc): 786,000+ VND
MÖVENPICK HOTEL HANOI
83A Ly Thuong Kiet, Hanoi
Hotline: +84 243 8222 800
To order, please dial: 091.949.2788 – 098.436.2170
About Mövenpick
Mövenpick Hotel Hanoi makes moments by doing ordinary things in an extraordinary way. Providing an upscale, relaxed and uncomplicated guest experience, Mövenpick recognises that small gestures make a big difference. Whether it is chocolate hour every afternoon, customised sleep technology to ensure a restful night or specially created fun and healthy kids’ menus, Mövenpick creates a human and warm environment for guests, business partners and employees. Committed to sustainable practices and caring for its local communities, Mövenpick is the most Green Globe certified hotel brand in the world. Founded in Switzerland in 1973, but with a heritage of food and beverage excellence stretching back to the 1940s, Mövenpick holds a growing portfolio of more than 90 hotels in 25 countries. Mövenpick is part of Accor, a world-leading augmented hospitality group offering unique experiences in 5000 hotels and residences across 110 countries.
movenpick.com | group.accor.com
Press contact:
Nguyen Bich Van
Director of Sales
