Digital travel platform Agoda has unveiled its 2025 Travel Trends survey, highlighting the key factors set to shape the travel landscape in Asia in the coming year. The survey reveals a strong focus on relaxation, family-oriented trips, and the excitement of discovering new destinations as primary motivations for travelers.
Agoda’s findings indicate that Vietnamese travelers are prioritizing quality time with loved ones and seeking respite from daily routines. The survey also underscores the growing interest in exploring uncharted territories. Noteworthy is the popularity of theme parks, with one in eight respondents expecting to go on a trip to visit one.
Ittai Chorev, Chief Product Officer at Agoda, said: “At Agoda, we love seeing how travelers are planning their adventures for 2025. Whether it’s unwinding with family or exploring new places, we’re here to make every traveler’s dream trip memorable and are ready to help them every step of the way.”
Seven key insights from Agoda’s 2025 Travel Trends survey:
- The more the merrier: Traveling with family tops the list
For many travelers family time equals quality time. Almost 4 in 10 Vietnamese travelers (39%) plan to travel with family in 2025. Family travelers are followed by solo travelers (20%) and couples (17%) in terms of most popular travel groupings. But the Vietnamese love of family-getaways pales in comparison to region-leading Indonesian respondents who report that no less than 58% of the nation’s travelers are expecting to go on a multi-generational trip with loved ones in the new year.
Source: iStock – gahsoon
- Easy does it: Relaxation is the top travel motivation, by far
Escaping from the hustle and bustle of daily life is by far the most important reason to travel, according to Vietnamese respondents to the survey. 65% of respondents cited relaxation as their most important travel motivation. Cultural exploration follows in second (49%), with visiting family and friends in third (39%) among Vietnamese leisure travelers. Regionally, stressed out Singaporeans desire relaxation the most with 87% of respondents citing the need to chill as their top travel motivator.
Source: iStock – DaniloAndjus
- Computer says ‘yes’: Tech assisting in travel planning
Technology is playing a pivotal role in shaping travel plans. A substantial majority of Vietnamese travelers (78%) plan to use travel apps, Indian (89%) and Filipino (82%) travelers appear to be most tech-savvy claiming the use of travel apps when booking a trip. - In and Out of Office: Traveling on and off the clock
In addition to traditional business trips, which 48% of Vietnamese respondents expect to embark on, the survey also picked up on the emergence of digital nomads, borderless workers who work remotely. 1 in 25 Vietnamese respondents expects to work remotely in 2025, with a focus on combining work and leisure, as more companies adopt flexible work arrangements. Most prospective digital nomads in the region are from the Philippines, where one in fourteen travelers expect to work while traveling.
Source: iStock – kitzcorner
- #Inspiration: Many ways to discover new destinations
Travel inspiration can come from many sources including personal interests and hobbies (84%), available budget (55%), and recommendations from friends and family (35%). Almost one in five Vietnamese travelers (17%) gets their travel inspiration from social media, with Malaysians and Indonesians most inspired by Instagram and the likes (both 29%).
- Life is a rollercoaster: Theme Parks are a reason to travel
Asia’s many theme parks – Disney in Tokyo, Shanghai, and Hong Kong, Lotte World in Seoul, Universal in Osaka and Singapore, Ferrari World in Abu Dhabi, to name a few – are a major draw for year-round tourism. Over one in eight Vietnamese travelers (14%) expect to travel specifically to visit a theme park in 2025. Indonesians seem most excited by the prospects of rollercoasters and amusement, with one in five expecting to travel for theme parks.
Source: iStock – HuyNguyenSG
Agoda’s offerings, including over 4.5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, provide travelers with the flexibility to tailor their trips to their unique interests and preferences. For more information and to take advantage of the latest deals, visit Agoda.com or download the Agoda app.
About the data
Agoda surveyed 1,081 respondents from eleven markets (Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam). The survey was conducted in October 2024.
About Agoda
Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of 4.5M hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.
Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 7,000 staff in 27 markets, dedicated to leveraging best-in-class technology to make travel even easier.
