Digital travel platform Agoda today highlighted Sapa as the fastest-growing destination in Asia in 2025, reflecting a sharp rise in international traveler interest in Vietnam’s iconic mountain town. Known for its breathtaking landscapes, rich ethnic culture, and vibrant highland markets, Sapa continues to attract travelers seeking authentic and immersive experiences beyond major urban centers.
Based on Agoda’s comparison of accommodation bookings between January to November 2025 versus the same period in 2024, Sapa climbed 15 places in rankings of the top 100 destinations in Asia, making it the fastest-growing destination in the region. Vietnam’s scenic mountain destination is followed by Okayama (Japan), Bandung (Indonesia), Matsuyama (Japan), and Takamatsu (Japan) as the top five destinations in Asia showcasing the highest growth in international travel interest.
Sapa is a captivating destination early in the year, with crisp highland weather and gentle blooms standing out against dramatic mountain landscapes. Beyond the scenery, travelers can also enjoy Sapa’s signature experiences, from Ta Van Village with its tranquil, misty valleys, to the lively Bac Ha Market where ethnic communities gather to trade and connect, and the Muong Hoa Train – a 2-kilometer ride through Muong Hoa Valley offering sweeping views of the region. February to May is another ideal time to visit, when spring flowers are in full bloom, making Sapa a compelling option for New Year and Tet getaways.
Sapa blooms in spring. Source: Internet
“It is truly encouraging to see Sapa’s continued development and its growing recognition among international travelers,” said Vu Ngoc Lam, Country Director, Agoda Vietnam. “Beyond its stunning natural landscapes, Sapa offers a pleasant and revitalizing travel experience, supported by a mild climate that is well suited to sightseeing and outdoor exploration. Agoda is honored to play a role in elevating Sapa’s profile and connecting this remarkable destination with travelers around the world.”
Travelers making their 2026 plans are encouraged to check out Agoda’s great value deals on over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities and experiences that are available on the platform. The latest deals are available in the Agoda app or on agoda.com/deals.
