Digital travel platform Agoda has unveiled its ranking of European travel interest to Asia, drawing on accommodation search data from April to June 2026 for travel during July and August. Vietnam climbed one position from the same period last year to become the fourth most-searched Asian destination among European travelers this summer.
The findings are based on Agoda’s accommodation search data for European travelers considering summer stays across Asia. Thailand retained its position as the most-searched Asian destination among European travelers, followed by Indonesia and Japan, with Vietnam rising from fifth to fourth place and Malaysia rounding out the top five.
Vietnam also ranked among the top three fastest-growing Asian destinations seeing European summer travel interest. Across the top 20 destinations, India saw the most notable year-on-year growth in European searches at 14%, followed by South Korea at 13% and Vietnam at 12%. These three destinations stand out as the region’s fastest-rising among European travelers, pointing to a growing appetite for diverse itineraries beyond Asia’s traditional hotspots.
For Europeans, July and August mark the height of summer and a peak travel period, when schools break and holiday plans come to life. This year’s summer travel period also follows a widespread early-season heatwave across Europe, which brought unusually high temperatures to many parts of the continent. Against this backdrop, destinations offering coastlines, island escapes, and a broad range of travel experiences may hold particular appeal. With a coastline stretching 3,260 kilometers, alongside vibrant cities, beaches, islands, and cultural attractions, Vietnam offers European travelers a wide variety of summer experiences.
Germany led accommodation searches for Vietnam among European origin markets, moving ahead of France, which ranked first during the same period last year. The United Kingdom retained third place, while the Netherlands rose to fourth and Russia rounded out the top five.
Vietnam also recorded strong growth in interest from several emerging origins. Azerbaijan led with a 177% year-on-year increase in accommodation searches, followed by Poland at 66% and Sweden at 55%, suggesting that interest in Vietnam is spreading across a broader range of European markets. The growth from Poland and Sweden comes amid greater awareness of Vietnam and more favorable travel conditions following visa-facilitation efforts introduced or expanded in 2025. Easier entry arrangements, together with Vietnam’s expanding international connectivity and diverse tourism offering, may be helping more travelers from these markets consider the country for longer-haul holidays.
Within Vietnam, Da Nang and Ho Chi Minh City remained the two most-searched destinations among European travelers for the second consecutive year. Nha Trang rose to third place, replacing Hanoi and becoming a new addition to the top three. The continued popularity of Da Nang and the emergence of Nha Trang highlight European travelers’ interest in Vietnam’s coastal destinations, while Ho Chi Minh City remains a key draw for those seeking urban, cultural, and culinary experiences.
Mr. Vu Ngoc Lam, Country Director, Vietnam at Agoda, said: “Vietnam’s rise to fourth place reflects the country’s growing appeal among European travelers, with interest coming from both established and emerging origin markets. Da Nang and Nha Trang’s entry into the top three also highlight the strength of Vietnam’s coastal offering. From dynamic cities and local culture to beaches and island escapes, Vietnam gives travelers many ways to experience Asia. At Agoda, we are excited to unlock for even more European travelers the destinations and experiences that best suit their journey.”
As travelers finalize their summer plans, Agoda continues to offer seamless booking across more than six million holiday properties, 130,000 flight routes, and 300,000 activities worldwide. To find the best deals for travel to Vietnam, Asia, and beyond, visit Agoda.com or download the Agoda mobile app.
