In recent years, Vietnam has seen an influx of foreign mooncake brands to rival the numerous local favourites. Unique flavours and eye-catching packaging allow these imported mooncake moguls to make their mark on consumers. Ahead of the August full moon festival, brands launched new mooncake flavours alongside long-time favourites in a bid to serve customers’ increasing demand.
Coming from Hong Kong – the ‘cradle’ of mooncakes – Hong Kong MX Mooncakes is famous for its traditional as well as creative products. Founded by Maxim’s Caterers Limited and with a presence in more than 180 cities in countries around the world, including the US, UK, Australia, Canada, China, Malaysia, and Singapore, Hong Kong MX Mooncakes is an affirmed and influential leader in the food industry.
With four years of official presence in Vietnam, Hong Kong MX Mooncakes has achieved outstanding success with its sales volumes increasing steadily year by year. Diversified design alongside both traditional and unique flavours have ensured the world-class brand sells strongly – often running out of stock before the festival. Top recipes such as the White Lotus Seed Paste Mooncake and Lava Custard Mooncake often sell out quite early.
Invariably understanding and meeting customers’ needs, each year, Hong Kong MX Mooncakes launches richly designed luxury gift boxes that are as full of flavour as they are beautiful.
A representative of Hong Kong MX Mooncakes said, “Our aim is to bring high-end mooncakes, imported directly from Hong Kong, that will satisfy the needs of cosmopolitan buyers in the Vietnam market. Each cake is processed with advanced technology, maintaining the quality and flavour standards Hong Kong is known for. Our packaging incorporates sophisticated design, meeting the increasing expectations of customers.”
With this launch, Hong Kong MX Mooncakes will introduce eight cake lines with prices ranging from VND 820,000 to VND 1,550,000 for each box of four to eight mooncakes.
According to a report by Nielsen Research (1998-2019 Hong Kong), 2020 marks 22 consecutive years that Hong Kong MX Mooncakes has maintained its position as the best-selling mooncake brand in Hong Kong.
The renowned Lava Custard Mooncake has brought many prestigious awards to the brand and received positive recognition from Vietnamese consumers over the years. A unique ‘double-bake’ technique is utilised to create the customer favourite, which means the salted egg yolks are baked once before being roasted with the luscious custard, thus blending the flavours of egg yolk and coconut together harmoniously. With a bit of heat, the blend of silky custard and savoury egg yolks flow from the core. In addition, Hong Kong MX Mooncakes uses high quality, hand-picked ingredients, such as French butter, coconut milk, and egg yolks to ensure the crust and overall texture and taste are impressive.
To deliver a more diverse range of choice, this year, Hong Kong MX Mooncakes introduces the Custard Twins Mooncake box, which includes its two most famous flavours: Lava Custard and Creamy Custard. The box is modern and elegant in design with the image of rabbits – a symbol of luck – and festive colours to match the season, while each flavour ensures its own taste-filled experience. This is an exclusive opportunity for customers to try both and see the difference all from the same box.
Last but not least, Hong Kong MX Mooncakes will also launch many other treats, such as the White Lotus Seed Paste Mooncake with Egg Yolks and the Low-Sugar White Lotus Seed Paste Mooncake with Egg Yolk, which has new packaging and only 5% sugar. Premium Assorted Mooncakes, Oriental Pearl Assorted Mooncake with designs inspired by Hong Kong’s landmarks, as well as premium cakes filled with red beans mixed with healthy nuts, like pecans, almonds, pine nuts, and roasted sesame seeds, all of which make for wonderful luxury gifts ahead of the Mid-Autumn Festival.
Hong Kong MX Mooncakes has produced numerous high-quality delicacies that have earned the brand countless international recognitions, certifying its achievements in the catering industry. Since 2005, Hong Kong MX Mooncakes has repeatedly received the Belgian Monde Selection Quality Award — an honour that rivals Michelin, with the ‘White Lotus Seed Paste Mooncake with 2 Egg Yolks’ and ‘Lava Custard Mooncake’ striking the Gold Medal again this year in the Food Products category. Hong Kong MX Mooncakes produces and packages every mooncake in self-owned facilities in Hong Kong to guarantee its high quality and reputation in the catering industry. This effort helped the brand drive impressive sales and crown it the number one seller of mooncakes for 22 years in a row.
Key Sales Channels:
Ho Chi Minh City: Takashimaya (B2), Saigon Centre (L1), AEON Mall System in HCMC
Ha Noi: Aeon Mall System in Ha Noi, Merci Store
Contact: (028) 385 701 34