Digital travel platform Agoda today revealed the most-booked activities and attractions across Asia in the first half of 2026. In Vietnam, Sun World Fansipan Legend – Sapa is named as the most-booked activity in Vietnam, reflecting the strong draw of Vietnam’s mountain and nature-based experiences among travelers.
The data also reinforces that for travelers in Asia, the experience is a key focus of a trip beyond the destination itself, with theme parks emerging as a standout category for the first half of 2026.
* The listed activities are presented by market and should not be interpreted as an overall ranking across Asia. Each activity reflects the most-booked activity on Agoda in its respective selected market between 1 January and 15 June 2026.
Across three of Asia’s most well-known destinations, theme parks claimed the top activity spot. Hong Kong Disneyland was the most-booked activity in Asia, while Tokyo Disney Resort led in Japan, and Lotte World topped the list in South Korea. This points to the category’s broad and deeply rooted appeal across the region. For a growing number of travelers visiting Asia, the park is not an add-on to the trip, but the main priority.
Beyond theme parks, top activities across key markets and destinations in Asia reflect a wide range of experience-driven travel. In Vietnam, Sun World Fansipan Legend in Sapa was the most-booked activity. Featuring a cable car journey to the summit of Fansipan, the highest peak in Indochina, the attraction is located further away from major cities and reflects an increasing appetite among travelers for nature-led experiences that trade the familiar for the spectacular.
Marine and wildlife attractions led in two markets: Aquaria KLCC topped bookings in Malaysia, while Jakarta Aquarium Safari did the same in Indonesia. Notably, Jakarta Aquarium Safari is a newer attraction that has rapidly established itself as one of the country’s most sought-after experiences. Together with the theme parks, their strong showing points to large-scale, family-oriented leisure as a defining category of activity travel across the region this year.
In Thailand, Skyflyers Giant Swing in Bangkok, an open-air swing experience that puts riders 135 metres above the city skyline, was the most-booked activity, reflecting Bangkok’s emergence as one of Asia’s most dynamic activity markets. In Taiwan, the North Coast Tour through the hillside village of Jiufen and the rock formations of Yehliu topped bookings, a reminder that well-crafted day tours remain among the most powerful ways to encounter a destination.
Mr. Vu Ngoc Lam, Country Director, Vietnam at Agoda, shared: “Across Asia, Agoda’s data shows that travelers are increasingly building their trips around experiences, from theme parks, city attractions to nature-led activities. In Vietnam, Sun World Fansipan Legend becoming the most-booked activity on Agoda during this period reflects the strong appeal of Sapa and the country’s mountain experiences among travelers. As travelers look for memorable things to do beyond where to stay, Agoda makes it easy to discover and book activities that help bring each destination to life.”
Travelers looking to explore Asia’s best activities and attractions can browse more than 300,000 experiences on Agoda, alongside over 6 million holiday properties and more than 130,000 flight routes. This includes an official partnership with Hong Kong Disneyland, offering travelers exclusive experiences at great value. Discover the best deals on Agoda’s website or mobile app.
