Hotel Indigo Debuts Largest Marketing Campaign In Brand History, Delivering A Beautiful Perspective Of Neighbourhoods Across The World

Hotel Indigo’s The World’s Neighbourhood Hotel celebrates the people, places and experiences that make the neighbourhood one-of-a-kind

The Neighbourhood Gallery at Hotel Indigo Bali Seminyak Beach

Hotel Indigo, part of IHG’s Luxury & Lifestyle portfolio, is unearthing the hidden gems that only can be found in a neighbourhood and inspiring the next generation of travellers to go out and explore. The brand’s newest international marketing campaign, The World’s Neighbourhood Hotel, is rooted in the brand’s long-held belief that when you see the world through the neighbourhood, the neighbourhood changes your world.

In a global survey* from Hotel Indigo, the brand reveals 73 percent of respondents feel it is important for the hotel they stay in while travelling to be connected to the local neighbourhood as it may inspire more adventurous activities, the desire to try new things, and meet new people. It also unveils the impact immersive travel has on our perspective of the world, with 1 in 2 travellers having questioned their life’s trajectory after coming home from a trip resulting in 63 percent making major life changes. Hotel Indigo’s The World’s Neighbourhood Hotel is a testament to that – because when you stay at a Hotel Indigo, you don’t just visit a place – you fully immerse yourself in it – and then you take a little bit of it home with you.

Rolling out in a phased approach globally, Hotel Indigo’s The World’s Neighbourhood Hotel is designed to celebrate how guests can discover, or rediscover, some of the most inspiring and culturally rich neighbourhoods in and outside the hotel

Just as no two neighbourhoods are alike, no two Hotel Indigo properties are alike. From the villas at Hotel Indigo Bali Seminyak Beach that are inspired by typical Balinese houses and Hotel Indigo Singapore Katong’s Peranakan influences found in art murals and guest room floor tiles, to a wall of wireless radios at Hotel Indigo Bangkok Wireless Road as a nod to the neighbourhood being the birthplace of wireless radio stations in Thailand, or Hotel Indigo Phuket Patong’s design which is rooted in the village’s fishing heritage. Each individual property is inspired by local neighbourhood cues designed to ignite curiosity to explore something new.

Rajit Sukumaran, Managing Director, IHG Hotels & Resorts, South East Asia & Korea said: “The insights from our recent survey continue to reiterate the importance of providing an authentic stay experience that’s reflective of a hotel’s destination. Hotel Indigo delivers guests exactly that, as our properties sit at the heart of neighbourhoods around the world. The World’s Neighbourhood Hotel campaign beautifully juxtaposes our brand and the communities we’re in, appealing to the next-generation travellers with the appetite and curiosity to explore local culture.”

“It’s wonderful that travellers will be able to experience new neighbourhoods with Hotel Indigo soon as the brand debuts in Malaysia’s capital Kuala Lumpur and Vietnam’s dynamic city Ho Chi Minh City, as well as expanding its presence into two popular getaway destinations in Indonesia, Bintan and Bandung.”

While an international media campaign, Hotel Indigo’s The World’s Neighbourhood Hotel evokes local feeling. The images and videos, personalised to the next-gen explorer, will appear online, in television, cinema, digital out-of-home placements, and on brand social channels such as TikTok, Instagram, Facebook and LinkedIn.

With survey results also uncovering that 55 percent of travellers have changed their plans because of a recommendation from a local, Hotel Indigo will also be creating custom neighbourhood guides through strategic partnerships to further spark that desire to experience an authentically local stay wherever you are in the world.

Hotel Indigo is a brand that exists to illuminate the world within the neighbourhood in a distinct and authentic way. Today, there are 145 Hotel Indigo properties open, with another 128 in the pipeline** – including new openings across South East Asia in Kuala Lumpur in late 2023, and Saigon, Bintan and Bandung in 2024 (see Annex A for more information). The brand is committed to doubling its portfolio globally over the next three to five years.

For more information on Hotel Indigo, visit https://www.ihg.com/hotelindigo/hotels/us/en/reservation. Or download the IHG One Rewards mobile app, where you can now virtually explore select Hotel Indigo properties and the neighbourhoods they are in with a 360° tour.

*Survey methodology:

All the figures are from YouGov, an International Internet-based market research and data analytics firm.
Survey was conducted online between July 25 and August 3, 2023, across 6,015 respondents aged 25-44 in the US, UK, Australia, Japan, UAE, and Saudi Arabia.

**Numbers as of Q2 2023.

About Hotel Indigo

Just as no places are alike, no two Hotel Indigo properties are alike. Each Hotel Indigo draws inspiration from the local neighbourhood, culture and popular trends in food, drink and design to create a warm and vibrant atmosphere. Our hotels provide a gateway to discover and explore some of the world’s most inspiring cities and neighbourhoods. For more information, visit hotelindigo.com, and connect with us on Facebook, Twitter, and Instagram.

About IHG Hotels & Resorts

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 19 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes, IHG has over 6,000 open hotels in over 100 countries, and more than 1,900 in the development pipeline.

Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, Garner hotels, avid hotels
Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
Exclusive Partners: Iberostar Beachfront Resorts

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated and registered in England and Wales. Approximately 345,000 people work across IHG’s hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG One Rewards. To download the new IHG One Rewards app, visit the Apple App or Google Play stores.

For our latest news, visit our Newsroom and follow us on LinkedIn, Facebook and Twitter.

Annex A – New Hotel Openings

Hotel Indigo Kuala Lumpur on the Park

Hotel Indigo will make its debut in Malaysia in the heart of Malaysia’s capital city with Hotel Indigo Kuala Lumpur on the Park, a 180-room property located at the base of the picturesque Bukit Nanas. Kuala Lumpur’s multicultural influences will be embedded in the hotel’s DNA through a visionary design that captures the historical charm of local heritage buildings and the breadth of nearby modern architecture. With greenery from one of the country’s oldest forest reserves woven throughout the hotel design, memorable features include an interactive Green Wall in the lobby and a spot of quiet serenity amidst the bustle of the city found in the concrete sky jungle. From the use of distinctive local ingredients in its dining selection through to graffiti walls made in collaboration with local artists, Hotel Indigo Kuala Lumpur on the Park promises to provide guests with an inspiring mix of cultures and experiences.

Opening date: December 2023
Assets: Hotel images
Link to hotel: Hotel website
Other materials for reference: Signing announcement

Hotel Indigo Saigon The City

Vietnam’s first Hotel Indigo will boast a central location along District 1’s Ly Tu Trong Street, just seven kilometres away from the airport, and one of Ho Chi Minh City’s most timeless neighbourhoods — Ba Son. Just as no two places are alike, each Hotel Indigo is different. Hotel Indigo Saigon The City, named in homage to the city’s history, will be specially designed to reflect the unique character and stories of its surrounding neighbourhood through thoughtful decor that lends a local touch to its 150 guest rooms. Explore famed attractions in the hotel’s vicinity including the Saigon Opera House.

Opening date: Q2 2024
Assets: Hotel images
Link to hotel: Hotel website
Other materials for reference: Signing announcement

Hotel Indigo Bintan Lagoi Beach

Opening in Q3 2024, Hotel Indigo Bintan Lagoi Beach will feature a variety of locally inspired dining options at Sugarbeats, home to the resort’s signature beach club, beach restaurant and neighbourhood café, in addition to thoughtful guest amenities including a gym and infinity swimming pool. Located a short 10-minute drive from the Bandar Bentan Telani ferry terminal, visitors can enjoy a smooth and quick transit to the hotel. Designed to reflect the local culture, character, and history of the surrounding neighbourhood, the Hotel Indigo brand is set to bring forth a stylish and inspiring boutique experience with the quality and consistencies promised by a global hotel brand into the Bintan Resorts community.

Opening date: Q3 2024
Assets: Hình ảnh khách sạn
Link to hotel: Hotel website
Other materials for reference: Signing announcement

Hotel Indigo Bandung Dago Pakar

Opening in 2024, Hotel Indigo Bandung Dago Pakar will be located within the refreshing Dago neighbourhood, in the northern region of Bandung, Indonesia. The hotel will draw inspiration from Dago’s welcoming waters, vibrant cultural traditions and folklore, and local cuisines. In addition to its 277 rooms, Hotel Indigo Bandung Dago Pakar will also feature a lobby lounge, neighbourhood café, grand ballroom, two heated infinity pools, and a signature restaurant and rooftop bar offering a stunning 180-degree view of Bandung city.