Vietnam Welcomes Nearly 11m Tourists, Agoda Reveals Top Inbound Destinations

Following Vietnam’s milestone of nearly 11 million international visitors in the first half of 2025 – a 21% increase year-on-year, Agoda is delving deeper into its platform data and sharing its latest travel insights, revealing booking patterns across key markets. These insights highlight not only where travelers are coming from but also which destinations within Vietnam are attracting the highest volume of inbound visitors during the first six months of 2025.

Source: Unsplash – Vivu Vietnam

According to the General Statistics Office (GSO) of Vietnam, South Korea and China are the top source markets in the first half, accounting for approximately 46% of inbound volume. Supporting this, Agoda data also reveals that South Korea and China maintains top 2 spots on their inbound traveller list, reflecting a strong and consistent interest from Korean and Chinese travelers. Notably, China has made a significant leap, climbing from 4th place in 2024 to 2nd in 2025, signaling a robust recovery and growing appeal among Chinese tourists. Meanwhile, Thailand has entered the top 5 for the first time in 2025.

The top destinations for international visitors in 2025 remain largely consistent with those of last year, with Da Nang, Ho Chi Minh City, Nha Trang, and Hanoi continuing to lead. However, Phu Quoc Island has emerged as a new entrant, replacing Hoi An in the top 5. This shift underscores Phu Quoc’s growing popularity, likely driven by its stunning beaches and increased international flight connectivity from

Breaking down further, South Korean travelers show a clear preference for coastal and island destinations. Nha Trang tops the list, followed closely by Da Nang and Phu Quoc Island, which are favored for their beaches and water activities. Hoi An and Ho Chi Minh City round out the top 5, offering a mix of cultural heritage and urban exploration.

Chinese travelers are drawn to Vietnam’s major urban centers and island getaways. Ho Chi Minh City leads as the top choice, followed by Hanoi with its rich history and cultural landmarks. Phu Quoc Island, Da Nang, and Nha Trang also rank high, appealing to those seeking a blend of relaxation and scenic beauty.