Da Nang most searched summer destination followed by Nha Trang and Phu Quoc
- Top searched domestic destinations by Vietnamese travelers this summer: Beaches remain popular with Vietnamese travelers with Danang topping the list followed by Nha Trang and Phu Quoc
- Top international destinations searched by Vietnamese travelers to enjoy the holiday season: Bangkok followed by Singapore, Paris, Tokyo and Seoul
- Top inbound nationalities visiting Vietnam this summer: USA tops the list followed by travelers from Australia, South Korea, Spain and France
- Top searched accommodation types: Hotels and resorts continue to be the most searched accommodation types, followed by alternative accommodations like apartment, homestay and guesthouse
With summer around the corner, it’s time to pack your bags, hit the roads or the sky and recharge after months of hard work and studying. As per Booking.com’s Travel Predictions 2023, 74% of Vietnamese travelers report that traveling will always be worth it and nearly three quarters (78%) feel that the best time to travel is summer. Despite feeling anxious about travel in the face of a looming global recession, travelers have not given up on their travel plans instead they are being more mindful over how to make the most of their travel budget by taking advantage of deals, hacks and smartly-timed travel (74%) and prioritizing value for money with discounts and loyalty programs (64%).
If you are looking for some inspiration on where to travel this holiday season, Booking.com has released its latest search data trends that sheds light on Vietnamese travelers’ preferred destinations for this summer.
Beaches continue to be the most preferred summer destination for Vietnamese travelers
Data from Booking.com reveals that beaches continue to be the top destination choice for Vietnamese travelers this summer. Danang retains its top spot as the most searched domestic destination among Vietnamese travelers for summer 2023, followed by Nha Trang and Phu Quoc. With 3260 kms of remarkable coastlines and almost 5000 years of history, beaches continue to hold an irresistible appeal for Vietnamese travelers. Besides beaches, Vietnamese are also searching for urban cities such as Ho Chi Minh City and charming countryside destinations including Dalat and Hoi An which make it to the list of top 10 most searched destinations this season.
Top 10 most searched domestic destinations by Vietnamese travelers for summer 2023 (with rank changes as compared to the same time last year in 2022):
- Danang (+1)
- Nha Trang (+1)
- Phu Quoc (-2)
- Ho Chi Minh City (+2)
- Dalat (-1)
- Hoi An (+1)
- Hanoi (+4)
- Ha Long (-1)
- Hue (+3)
- Vung Tau (-1)
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Bangkok – the most popular outbound destination for Vietnamese travelers this summer
As the travel & tourism industry continues on its recovery path, outbound trips from Vietnam are increasing, with people eager to resume and reboot their travel plans. With shorter flight duration and easy visa policy six of the top ten most searched international destinations are located in Asia Pacific with shorter flight times and convenient visa policies. Bangkok is the most popular outbound destination for Vietnamese travelers followed by Singapore and Paris. Since reopening its borders Tokyo and Seoul are also seeing great interest among Vietnamese travelers and among the top 5 most searched destinations this season.
Top 10 international destinations most-searched by Vietnamese travelers for summer 2023 (with rank changes vs the same time period in 2022)
- Bangkok (+8)
- Singapore (-4)
- Paris (+3)
- Tokyo (+19)
- Seoul (+10)
- Sydney (+6)
- London (-6)
- Rome (+9)
- New York (+54)
- Taipei (+88)
Varun Grover, Country Manager, Vietnam at Booking.com said, “It’s encouraging to see Vietnamese enthusiastic about travel and booking their summer holidays, be it heading back to their favorite beach in Vietnam or traveling internationally to explore destinations in Asia Pacific and beyond. From accommodations and attractions to car rentals and taxis, all bookable on Booking.com, we will continue to focus on offering travelers a seamless journey and make it easier for them to enjoy all of the unforgettable experiences the world has to offer.”
METHODOLOGY
* Travel Predictions 2023 – Research commissioned by Booking.com and independently conducted among a sample of 42,513 respondents across 33 markets (2,000 from USA, 1,008 from Canada, 2,000 from Mexico, 1,000 from Colombia, 2,000 from Brazil, 1,000 from Argentina, 2,000 from Australia, 1,000 from New Zealand, 2,000 from Spain, 2,000 from Italy, 2,000 from France, 2,000 from UK, 2,000 from Germany, 1,000 from Netherlands, 1,000 from Denmark, 1,000 from Sweden, 1,000 from Croatia, 1,000 from Switzerland, 1,000 from Belgium, 1,000 from Ireland, 1,000 from Portugal, 1,000 from Israel, 2,000 from India, 1,000 from China, 1,005 from Hong Kong, 1,000 from Thailand, 1,000 from Singapore, 1,000 from Taiwan, 1,000 from Vietnam, 1,000 from South Korea, 1,000 from Japan, 500 from UAE). In order to participate in this survey, respondents had to be 18 years of age or older, had to have traveled at least once in the past 12 months, and planning to travel in 2023 and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place in January and February 2023.
** Research commissioned by Booking.com and independently conducted among a sample of 42,513 respondents across 33 countries and territories (1000 from Israel, 2000 from India, 1000 from China, 1005 from Hongkong, 1000 from Thailand, 1000 from Singapore, 1000 from Vietnam, 1000 from Taiwan, 1000 from South Korea, 1000 from Japan, 500 from UAE, 3008 from North America, 6000 from Latin America, 2000 from USA, 1008 from Canada, 2000 from Mexico, 1000 from Columbia, 2000 from Brazil, 1000 from Argentina, 2000 from Australia, 1000 from New Zealand, 2000 from Spain, 2000 from Italy, 2000 from France, 2000 from UK, 2000 from Germany, 1000 from Netherlands, 1000 from Denmark, 1000 from Sweden, 1000 from Croatia, 1000 from Switzerland, 1000 from Belgium, 1000 from Ireland, 1000 from Austria, and 1000 from Portugal). In order to participate in this survey, respondents had to be 18 years of age or older, and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place between January - February 2023.
***This report looks at search sessions between 2023-04-03 and 2023-04-16, with checkin dates between 2023-07-01 and 2023-08-31. For comparison figures we looked at search sessions between 2022-04-04 and 2022-04-17, with checkin dates between 2022-07-01 and 2022-08-31.
