The global technology company, Dyson revealed the image of JISOO with Dyson’s limited-edition Dyson Airwrap™ Multi Styler in Ceramic Pop. JISOO showcases her elegant and effortless look, created with the Airwrap, engineered to enable users with all hair types to achieve superior styles with no heat damage.
Kathleen Pierce, Dyson Beauty Category President said, “JISOO is an aspirational, modern and timeless beauty who plays an important role in celebrating natural beauty and elevating hair health. We are delighted to welcome her to the Dyson family.”
Dyson Ambassador JISOO said, “I’m really excited to be the ambassador for Dyson Hair Care products, which I use on a daily basis. I’m always interested in maintaining healthy hair. The intelligent heat control in Dyson Hair Care machines prevents hair damage from extreme heat and helps maintain healthy hair effortlessly, which is why I use Dyson Hair Care machines. Dyson products have always been essential to me. They help me create easy and gorgeous hairstyles with less effort.”
To celebrate the announcement, fans of Dyson and JISOO can share their styles using Dyson tools and JISOO-inspired healthy hair looks with #dysonhair #dysonbeauty #EffortlessBeautybyDyson and #DysonVN.
Research sits at Dyson Beauty
With the aim to seamlessly marry the world of science and technology with health and beauty, Dyson has introduced solutions meant for all hair types. The Hair Care range which includes the Dyson Corrale™ straightener, Dyson Supersonic™ hairdryer and Dyson Airwrap™ multi-styler, is the result of years of research and product development of Dyson hair engineers.
Developing technology for all hair types remains a crucial focus for R&D teams at Dyson. To truly understand how all hair types behave, and continue to identify better, healthier ways to style, Dyson Engineers develop test rigs and employs state-of-the-art equipment. Machinery such as scanning electron microscopes, thermal cameras and airflow laser smoke machines help engineers better understand the impact of hair damage, global hair types and the effects of high-speed airflow.
To accelerate research and technology development across the beauty portfolio, Dyson announced to launch 20 new beauty products in the next four years with £500m investment.
About Dyson
Dyson is a global research and technology company with engineering, research, development, manufacturing and testing operations in Singapore, the UK, Malaysia, Japan, the US, Mexico, China and the Philippines. Having started in a coach house in the UK, Dyson has consistently grown since it was established in 1993. Today, it has a global headquarters in Singapore and two technology campuses in the UK spanning over 800 acres in Malmesbury and Hullavington, alongside 10 engineering and research hubs around the world. Dyson sells products in 84 markets internationally in over 340 Dyson Demo stores, as well as online through pioneering digital tools and virtual experiences.
Dyson has global teams of engineers, scientists and software developers focused on the development of solid-state battery cells, high-speed electric digital motors, sensing and vision systems, robotics, machine learning technologies and A.I. investment. Since inventing the first cyclonic bagless vacuum cleaner – DC01- in 1993, Dyson has created problem solving technologies for haircare, air purification, robotics, lighting and hand drying.
Dyson Hair Care range overview
Engineered for different hair types, the Dyson Supersonic™ hair dryer is powerful and fast. The tool uses a fast but focused airflow, is engineered for balance in the hand, is quieter than others and intelligently controls the temperature to help protect hair from extreme heat damage.
Unlike many other traditional hair dryers, the Dyson Supersonic™ hair dryer measure air temperature over 40 times a second to regulate temperature output. This prevents extreme heat damage, to help protect hair’s shine.
At the heart of the Dyson Airwrap™ styler comes a radical idea: harness Dyson’s digital motor to create a phenomenon known as the Coanda effect. The Coanda effect occurs when a high-speed jet of air flows across a surface and, due to differences in pressure, the airflow attaches itself to the surface.
Taking advantage of this principal Dyson’s team of aerodynamicists created a way to style hair using only air combined with heat. The result, whether choosing to curl, wave, smooth or rough dry hair, creates a natural look with a sleek finish, whilst helping prevent extreme heat damage.
The Dyson Corrale™ straightener uses patented Dyson flexing plates that shape to gather hair, delivering enhanced styling with half the damage, whilst also being cord-free. The only hair straightener with flexing plates, the Dyson Corrale™ straightener features pioneering microhinged plate technology, which flex to shape and gather hair, applying even heat and tension to all the hair strands in every pass and keeping them perfectly aligned, reducing the reliance on heat.
Suitable for all hair types, this unique styling tool also features Dyson’s Intelligent Heat Control for precise temperatures, together with 4-cell lithium-ion battery technology to deliver cord-free performance, allowing users to achieve outstanding style anywhere at any time.
