The Ascott Limited (Ascott), a wholly-owned lodging business unit of CapitaLand Investment (CLI), has entered a strategic partnership with Vlasta – Sam Son to manage Lasong Hotels & Villas Sam Son. Positioned as a pioneering hospitality project for the region, this collaboration marks the debut of The Unlimited Collection brand in Thanh Hoa province, as well as Ascott’s second property under the brand in Vietnam. The signing of this agreement further strengthens the partnership between Ascott and Van Phu Invest, the owner of Vlasta – Sam Son complex, building on Ascott’s successful management of Oakwood Residence Hanoi, a property owned by Van Phu Invest. This milestone also underscores Ascott’s commitment to expanding its upscale international hospitality brands across Vietnam.
Representatives from Ascott and Vlasta – Sam Son officially sealed the Management Agreement
Named Lasong Hotel & Villas Sam Son by The Unlimited Collection, the property will be developed in two phases. Phase 1, launching on April 1, 2025, will introduce 68 uniquely designed rooms and 20 exclusive villa units in Zone 1 of the Vlasta – Sam Son development. Phase 2, scheduled for completion by May 2025, will add 198 additional luxury units in Zone 2. The resort’s design captures the vibrant coastal charm of Sam Son City, allowing guests to immerse themselves in a lively beach lifestyle. Just 15 km from Thanh Hoa City, the resort sits on a serene, unspoiled shore south of Sam Son and is conveniently located near local attractions like Sun World Sam Son amusement park, the historic Co Tien Temple, the untouched Truong Le mountain and the iconic Hon Trong Mai rocks. This combination of natural tranquility and local vibrancy provides a well-rounded experience for guests. The resort also offers premium amenities, including all-day dining, a café and bar, spa, fitness center, indoor pools, conference facilities, and a wellness center with a sauna. All in all, Lasong Hotel & Villas Sam Son by The Unlimited Collection harmonizes resort luxury with the lively spirit of Sam Son City, creating a destination that caters to both relaxation and adventure.
Following the recent brand refresh of The Unlimited Collection, Ascott is set to introduce a fresh, unconventional hospitality experience to southern Sam Son City with Lasong Hotel & Villas Sam Son. The Unlimited Collection aims to deliver distinctive and unforgettable experiences, capturing the bohemian charm of cultural enclaves. It invites guests on an adventure through vibrant neighborhoods, teeming with colorful sights, sounds, tastes and personalities. Guests will be treated to a kaleidoscope of festivals, art, music, craft, food and language steeped in local culture that fascinates even the most discerning of wanderlusts.
At the signing ceremony, Mr. David Cumming, Regional General Manager of Vietnam, Cambodia & Myanmar, shared his enthusiasm: “We are thrilled to manage our first property in Thanh Hoa Province, Vietnam. Vietnam is a growing market for Ascott, and we are proud to expand our portfolio with Vlasta – Sam Son – a trusted partner. Vlasta – Sam Son complex is an expansive, well-developed coastal resort and beach tourism complex, offering an exclusive beach and comprehensive amenities including shophouses, villas, restaurants, a spa, wellness center, and hotel. With these diverse offerings, Lasong Sam Son by The Unlimited Collection becomes the first international hospitality brand in Sam Son, poised to attract both local travelers and MICE demand.”
He further elaborates: “Our capability in driving business growth is well demonstrated by Oakwood Residence Hanoi, another Van Phu Invest property. Alongside positive growth in both revenue and gross operating profit year-on-year, Oakwood Residence Hanoi also saw an increase of more than 10% in average daily rate compared to last year. Supported by a strong network of local resources, we have full confidence in Ascott’s operational strength in managing Lasong Hotel & Villas Sam Son by The Unlimited Collection; and we look forward to making this venture a remarkable success.”
Lasong Hotel & Villas Sam Son by The Unlimited Collection marks a significant milestone as Ascott continues to expand its presence in Vietnam. Including this property, Ascott now boasts an extensive portfolio of over 9,000 rooms across 36 serviced residences and hotels in key locations such as Lao Cai, Hanoi, Hai Phong, Ha Long, Thanh Hoa, Hoi An, Da Nang, Nha Trang, Cam Ranh, Vung Tau, Ho Chi Minh City, and Binh Duong. This new venture further solidifies Ascott’s position as a leading hospitality company, dedicated to setting new standards in Vietnam’s dynamic hospitality landscape.
About The Ascott Limited
Since pioneering Asia Pacific’s first international-class serviced residence with the opening of The Ascott Singapore in 1984, Ascott has grown to be a trusted hospitality company with over 960 properties globally. Headquartered in Singapore, Ascott’s presence extends across about 230 cities in over 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.
Ascott’s diversified accommodation offerings span serviced residences, coliving properties, hotels and independent senior living apartments, as well as student accommodation and rental housing. Its award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello. Through Ascott Star Rewards (ASR), Ascott’s loyalty programme, members enjoy exclusive privileges and offers at participating properties.
A wholly owned business unit of CapitaLand Investment Limited, Ascott is a leading vertically-integrated lodging operator. Harnessing its extensive network of third-party owners and in-market expertise, Ascott grows fee-related earnings through its hospitality management and investment management capabilities. Ascott also expands its funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.
This year, Ascott marks 40 years in hospitality service with the launch of Ascott Unlimited, a full year campaign that will offer Unlimited Opportunities, Unlimited Choices, Unlimited Freedom, and Unlimited Good. Navigating a future of unlimited possibilities against a backdrop of global change and evolving perspectives of travel, Ascott Unlimited marks Ascott’s ambitions to break new ground, and springboard to its next chapter of growth as a global hospitality company. Find out more about Ascott Unlimited at www.discoverasr.com/ascottunlimited.
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About CapitaLand Investment Limited (www.capitalandinvest.com)
Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 30 September 2024, CLI had S$134 billion of assets under management, as well as S$102 billion of funds under management held via six listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in thematic and tactical strategies. Its diversified real estate asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres, private credit and special opportunities.
CLI aims to scale its fund management, lodging management and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand’s development arm.
As a responsible company, CLI places sustainability at the core of what it does and has committed to achieve Net Zero carbon emissions for Scope 1 and 2 by 2050. CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.
Issued by: The Ascott Limited Website: www.discoverasr.com
