Jessica Minh Anh, the world’s renowned fashion show producer and supermodel, transformed the sun deck of Brazil’s most luxurious cruise ship, Costa Diadema, into an epic sky-high ocean catwalk. Against the cinematic backdrop of Rio de Janeiro skyline, Jessica’s latest spectacle, J Summer Fashion Show 2023, premiered exquisite haute couture, swimwear, and accessory collections from Europe, Asia, North, and South America. The red-carpet event was a celebration of fashion, sustainability, and cultural diversity.
Jessica Minh Anh opened the highly anticipated catwalk in an alluring embellished powder pink “Áo Dài” paired with velvet pants designed by Vietnamese brand Gam Voc. A representative of Jessica’s home country, Gam Voc breathed a new life into Asian cultural wear with charming and chic designs on silk, velvet, taffeta, and lace. Dragon embroidery patterns signaled the coming of the Lunar New Year alongside the use of red, black and pink color palette.
Next, the exotic beachwear brand Sauvage from the US premiered a bold collection with vivid colors and architectural one pieces and bikinis. The collection by designer Elizabeth Southwood featured colorful prints, Swarovski crystals, and chic detailing. This was the third time Sauvage joined Jessica Minh Anh’s production, following J Autumn Fashion Show 2022 on Pier 34 in New York City.
Ukrainian designer Oksana Mukha closed the show with an extraordinary haute couture collection with lavish dresses and floral details.
Jessica Minh Anh appeared as a vision in a structured red dress with dramatic, 1980s-inspired sleeves, plunging neckline, and an epic long trail. The red-carpet masterpiece accentuated Jessica’s classic silhouette while showcasing the designer’s high-precision and immaculate craftsmanship. The outstanding dress was accompanied by mesmerizing jewelry pieces including a red sea-inspired necklace and rings from Brazilian designer Cristina Sabatini, who has worked with Jessica Minh Anh over the past decade across the five continents.
The supermodel’s unique look was complimented by an impressive Christ the Redeemer inspired hairstyle designed by Brazilian artists at Rio’s famous d-unhas salon. Jessica led a stunning model line-up on the sky-high ocean catwalk against the picturesque backdrop of deep blue sea and Rio de Janeiro’s skyline.
This was Jessica’s fifth collaboration with the Italian pride, Costa Cruises, with the two sharing a vision towards a promising future. Just latest year, Jessica hosted the world’s first sustainable ocean catwalk on the liquefied natural gas cruise ship Costa Toscana in Portofino, Italy and stole the show during Milan Fashion Week. Other editions of her famous cruise series took place in Dubai, Sydney, Hong Kong, and New York.
“Jessica Minh Anh is a trailblazer in the fusion of fashion and sustainability, mirroring Costa Cruises’ commitment to providing cutting-edge vessels and sustainable initiatives. Our enduring partnership began in 2013 with the J Winter Fashion Show in Dubai. We are thrilled to once again welcome Jessica and her spectacular production aboard the Costa Diadema. This year, we are celebrating 75 years of Costa in Brazil, and we take immense pride in this anniversary with Jessica Minh Anh on board.” said Dario Rustico, General Manager of Americas at Costa Cruises.
Jessica Minh Anh’s multi-talented team from Paris, Milan, and New York experienced Brazilian hospitality at Hotel Laghetto Stilo São Paulo before boarding the ship from Santos to Rio de Janeiro. “Seeing the vibrant, creative, and welcoming spirit of Brazil and its people was amazing”, said Jessica Minh Anh.
J Summer Fashion Show 2023 in Rio de Janeiro, Brazil marked Jessica Minh Anh’s 28th innovative production. Nearly a decade after celebrating the strength and resilience of the young generation with the first ever event at New York City’s iconic One World Trade Center, Jessica remains a constant force in revolutionizing global runways. Expect the unexpected from the girl who invades fashion with daring ideas and a strong message for a sustainable future.
A pioneer in highlighting sustainability creatively on a global scale, Jessica Minh Anh was featured in the Paris Agreement on Climate Change celebration campaign next to the Mayor of Paris, DHL’s “Women are changing the world” alongside racing champion Jamie Chadwick and CFO of Deutsche Post Melanie Kreis, TEDx, and United Nations’ agency ILO about Gender Equality in the fashion industry. You can watch her promoting Vietnam on a new National Geographic Travel Series, which is also streaming on Disney+ and Hulu in 173 countries (Teaser).
Jessica Minh Anh’s impressive catwalk portfolio includes history-making fashion shows on the world’s most symbolic sites such as the Eiffel Tower, London’s Tower Bridge, PETRONAS Twin Towers’ Skybridge, One World Trade Center, as well as renewable energy sites such as Gemasolar power plant, Hoover Dam, LNG-powered cruise ship Costa Toscana, and DHL’s sustainable “Runway on the Runway” at JFK airport in New York.